Don't Feel Guilty!

Don't Feel Guilty! was a campaign ran by Thunderstrike in the 1980s to promote the rerelease of their four products in diet varieties. The promotion began February 6th, 1980 and ended October 30th, 1980.

Advertising
Commercials for Storm Cola and Thunderstrike featured a horned apparition with a pitchfork trying to persuade the actor to drink Thunderstrike and Storm Cola. It is then the actor reaches for the new diet variety and an angelic apparition appears congratulating him for making the right decision, with each commercial ending with "Don't Feel Guilty, drink Thunderstrike/Storm Cola" (depending on the commercial)